Agency Creative
Freelanced with Decca Design and Teneo Studio on several projects for various clients, ranging from concept branding, campaign collateral, presentations, digital ads, social media banners and brand videos.
Here are some examples of the creative that I art directed and produced.
Five9 Creative Pitch Designs
This was the initial creative pitch design that I gave to the client as they prepared to undergo a slight rebrand of their assets. We decided to go with the diagonal line treatment with a parallelogram inspired shape as the focal point of the new design. I was tasked to deliver a mockup design portfolio consisting of presentation slide covers and dividers, 1 pagers, email headers, pull-up banners, brochures and ads.
Role: Art Direction and visual design
PowerPoint Title and Divider Slides
1 Pager, Email Headers and Pull-up Banners
Brochures
Along with developing a design system that worked with the company’s rebrand, I also helped reimagine their existing brochures into their new current style.
Role: Art Direction and visual design
Company Sales Badges
The client requested some sales badge options for their tier program. Here are some of the samples that I created for the client to choose from.
American Express
American Express needed layout and design support for their 2022 Environmental, Social, and Governance (ESG) Report, a 114-page document covering the company's ESG objectives, goals, and initiatives. I worked under the direction of the Creative Director and used the previous year's report as a foundation to build out the new design. Below are some sample pages from the final report.
Role: visual design and LAyout
OneTen
OneTen required design and production support for their 2022 Impact Report, a 27-page document highlighting the coalition's progress in hiring and promoting Black talent without four-year degrees into family-sustaining jobs. Using a template developed by the Creative Director as a starting point, I produced the full report from start to finish.
Role: visual design and LAyout
Western Digital Creative
Western Digital had a need to refresh some of their existing assets and also create some fresh new ones for their STEM Program. Other Decca ACDs came up with the new art direction for their landing page which includes the geometric shapes and a diverse selection of photographs. I went on and implemented the style into their new assets. I produced some digital flyers, social ads, web banners and 1 pagers for the client.
Role: visual design
ECARX
ECARX, a hardware and software solutions company that develops digital products that transforms the user experience in new cars, needed help with their 2023 Investor Day event in NYC, so they booked Teneo Studio to help with the process. I helped Teneo develop their PPT template for the keynote presentation and also executed creative for online and onsite graphics. This includes wayfinding signage, exhibit and wall graphics, wifi tent cards, buffet cards, registration signage, entrance graphics and name badges.
Role: visual design
