C3 AI
At C3 AI, creative brand and design play a vital role in translating the complexity of enterprise AI into clear, outcome-driven storytelling, ensuring that every touchpoint, from campaigns, social, video, design to live experiences, communicates real business impact rather than technical jargon. By shaping a brand identity rooted in trust, scale, and measurable results, the creative helps C3 AI stand apart in a crowded market and connect with the enterprise leaders to accelerate enterprise impact.
During my time at C3 AI I helped bring Enterprise AI to life, crafting visual design, video, motion graphics, and animation that turned complex technology into compelling stories. Here's a look at some of that work.
Marketing Design Systems
Aligning design, motion, and video within a shared framework improved clarity, consistency, and speed across product marketing, sales, and events teams.
C3 Code
C3 AI launched C3 Code, an enterprise AI development environment that uses agentic coding and natural language prompts to help teams build production-ready applications in hours. I supported the launch by developing a design system that unified visual design, video, and motion, creating consistent, scalable assets across web, social, and video. Below are some examples of the creative for the launch.
Role: Visual Design, Video Production, and motion graphics
I created a series of animated ads for LinkedIn and X to support the launch of C3 Code, driving awareness and traffic to the launch site. Here is the storyboard and final animated pieces.
I developed a launch video for C3 Code that supported the campaign, clearly communicating the product’s value while showing off some of it’s features.
C3 Transform 2026
C3 AI’s C3 Transform is a flagship enterprise AI conference that brings together business leaders, technologists, and innovators to explore real-world AI applications and strategies for scaling impact. I helped shape the event by creating cohesive visual systems and dynamic content across digital, social, and on-site experiences to ensure a consistent and engaging brand presence.
Role: Visual Design, Video Production, and motion graphics
Save-the-date animation designed to spark early interest on social for the event while setting the visual tone through bold motion and clear, engaging storytelling.
Social Media: Design and Video Creative
ABM & PBA Paid Advertising
I designed ABM and PBM ad campaigns for C3 AI’s Digital Marketing team, targeted creative built to reach high-value enterprise accounts and drive engagement. Each campaign included multiple variations for A/B testing to optimize performance.
Role: Art Direction and visual design
Organic Social Media Creative
I created static campaign assets to promote C3 AI conferences, events, and key initiatives. These were designed to capture attention and drive traffic back to our site.
Role: Art Direction and visual design
Animated Social Video Ads
Alongside static ads, I produced animated video ads for organic social to help build brand awareness and engagement.
Role: Art Direction and motion graphics
Video Production and Motion Graphics
Video was at the heart of my work at C3 AI, from event coverage and product launches to customer testimonials and culture pieces, I produced content that brought the brand's story to life across every stage of the marketing funnel.
Role: Art Direction, Video Production, and motion graphics
I produced the opening video for C3 Transform 2026, a high-energy piece designed to set the tone for C3 AI's annual user conference, projected across a 96×14ft screen in front of 500+ attendees.
This video was produced to support and amplify our State & Local campaign.
This looping animation was created for the C3 Transform 2025 event and played on a vertical LED screen in the Marketplace area, designed to be effective without sound.
This segment comes from a video I produced as part of a demo for the World Economic Forum.
This culture piece highlights the talented individuals at C3 and is featured on the C3 AI careers page.
Produced to showcase the C3 AI internship program, this video highlights the hands‑on experiences of interns during their time at C3 AI.
I captured and edited this piece to showcase C3 AI’s Generative AI Accelerator program, bringing together breakout sessions, interviews, and b-roll to show how organizations can build a roadmap for rolling out generative AI at scale.
Filmed and produced C3 AI's Enterprise Spotlight studio segment, then created this social snippet to spark interest and draw viewers to the full piece.
One of several hero videos designed to introduce and define a key section of our website.
This teaser was created to drive awareness and increase registration for the event.
This teaser built anticipation for C3 AI’s 2025 Federal Forum, a quick-hit piece designed to generate buzz and drive registration.
This video teaser was produced to generate excitement around our annual Defense Forum event for 2024.
This video was created for the opener of C3 AI’s annual Defense Forum event for 2024.
Web Animations
These motion graphic animations were crafted to enhance visual storytelling and engagement across our web pages.
Role: Motion Graphics and Animation
