At Hitachi Vantara, I lead the visual art direction and creative design for product and solution launches and campaigns. I also helped produce and edit videos for those launches and campaigns. Below are a few examples that I helped with.
EverFlex and XaaS Campaign
This campaign’s main objective was to drive awareness to our purchase and consumption model solution for our products and solutions, EverFlex. These were the three options that I helped pitch for the creative campaign with some execution examples included.
Hitachi Kubernetes Launch
This launch’s key objectives was to drive attention to HV’s expertise, solutions and services for enterprise-grade cloud native apps infrastructure and multicloud Kubernetes management and build awareness and reputation that HV is viable provider in enterprise Kubernetes environments.
The design team started with 3 different design pitches which all took elements from the messaging document. The pitches are explained below.
Role: Art Director and Lead Designer
These are the images and sample layouts used for the 3 pitch ideas.
Ultimately, we settled on the Plant Storage idea as it was a refreshing take on the subject matter and was a beautiful metaphor that helped simplify Kubernetes.
Pre-Launch Assets
Desktop and Mobile Web Headers
Social Media Tiles
Display Banners
Post-Launch Assets
Desktop and Mobile Web Headers
Social Media Tiles
Display Banners
@AdVantage 2020 Launch
I produced this opener to introduce the main keynote video. I used After Effects and Premiere.
Created the animated opener and developed the keynote slides for the video, as well as help produce the on-site shoot.
Hyperconverged Infrastructure Launch
Created the opener for the launch video webinar using After Effects and Premiere.
100% Data Availability Guarantee Launch
20 Years of 100% DAG Creative
I was the art director on this launch and lead the team to come up with the concepts using gold as the major theme and color for the visuals. Here are a few examples of execution.
Created the main webpage hero banner for our site that includes the special edition golden bezel that was presented to one of our clients.
I created the DAG launch visuals for this page, which includes the golden bezel and quote panels.
Jamaica Launch
I created the Jamaica Launch opening video using After Effects and Premiere.
Full launch video that I edited. It includes the opening and closing animations that was built in AE and also the main talking head videos and slides edited in Premiere.
Jupiter Launch
I created this teaser for our upcoming launch announcement at NEXT 2019 for Hitachi Vantara’s new product the VSP5000.