Social Media Creative

Partnering with our Social Media team was a huge initiative going into 2021. In the past, the team worked siloed on most of their posts and often times outsourced the work to third party designers. Early 2021, I started working with the Social Media team more to oversee and art direct all the creative posts. The results were tremendous as our numbers started to spike up reaching more than 35% engagement rate in the month of August and earned the most impressions for the year.

Here are examples of some social media creative that I’ve either produced or art directed to help drive multiple awareness campaigns, launches, announcements and events.

HSIF Event Instagram Takeover

These social posts were created to help bring awareness and drive viewers to our virtual event Hitachi Social Innovation Forum 2021.

LinkedIn, Twitter and Instagram Posts for HSIF Americas Event

Storage Acceleration Event

Developed a string of social creative consisting of motion tiles and stills centered around the Penske/Hitachi IndyCar which was the theme of the event.