Guideline Creative
Partnered with the Marketing and Social Media department to create several animated videos, social media posts and paid banner ads. The creative was meant to bring awareness to the company rebrand, ongoing podcasts, upcoming webinars and a few campaigns that were ongoing.
Here are examples of some of the creative that I produced and/or art directed.
Guideline Brand Sizzle Reel
This sizzle reel was created to promote the new rebrand internally and to create hype about all the new brand elements and components. I worked with a very talented motion designer Justin Hernandez to create the video.
Role: Art Direction
Out of Home (OOH) Campaign
These posts were created for two purposes, the first was to drive awareness to new 401k state mandates that were affecting several states throughout the US and second to promote our ongoing OOH campaign creative which was launched throughout California.
Role: Art Direction, design, and Motion graphics
Social Media awareness posts
These social posts were created to help bring awareness and drive viewers to several podcasts and webinars.
Role: Motion Design and Video Editor
This video was used to drive viewers to the upcoming podcast with Guideline and Zenefits around the topic of State Mandate..
This video was produced to promote the upcoming webinar around the topic of Safe Harbor.
30K SMB milestones
This short animated video was created draw attention to the fact that Guideline just hit an important milestone for the company to hit 30,000 small businesses partnered with in it’s resume.